Two mates. Too many warm festival cans. Too much vodka. Not enough imagination.

Rum was growing, but in RTD it was stuck as rum and coke or a mojito. No one was heroing it properly. No one was building a modern rum brand without pirates, barrels and cliché Caribbean cosplay.

So we decided to do one thing and do it properly.

Just rum.

No drinks background. No roadmap. Just kitchen trials, late nights, and the belief that rum deserved better.

2023 was messy. But it gave us our point of view.

We refined the liquid and built branding that didn’t look like a rum brand.

Bright. Modern. Unexpected.

We launched RAPPL’ – rum and apple juice in a can. Simple, but untapped. Built for a generation looking for something different in a saturated RTD market.

We started building community through events, conversations and founder transparency. Not pretending we had it all figured out.

Vodka and gin had their moment.

We were betting on rum being next.

We expanded the range with RIZZL’ and BEÑO. Global flavour inspiration. London energy. Original recipes designed to break the stigma around rum.

We leaned harder into what makes us different:

• Sole focus on rum

• No recycled classics

• No heritage cosplay

• Modern branding that cuts through

Rum is growing year on year. 18 to 34s are searching for new drinks.

We’re not chasing the rum boom.

We’re building it.